Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers
We’re so used to seeing the big brands. We see their ad campaigns and outputs so often that we sometimes forget something really obvious: How did these big companies become big? Related: With Orgying Models and Public Breastfeeding, Are Equinox’s Latest Ads a Desperate Ploy or Pure Genius? Sure, many of them
The Internet changes rapidly and the trends people follow change constantly, which means every business needs to be keeping an eye on which keywords continue to work for them and which don’t. To clarify, you can’t do keyword research once and be done. Keywords need to be continually reviewed and maintained to
The simplest things are often the most difficult. How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds. You and I both know that there’s a lot more that goes into solidifying a good
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve. For e-commerce companies, having a mobile website is a non-negotiable requirement.
This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network – Facebook, Twitter, Pinterest and Snapchat – had something new to share. Here, we rounded up their major updates to help you keep abreast of what’s going on in the digital
Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and turn into gold. But wouldn’t it be nice if
Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past couple of years, I have worked with over 6000 businesses and some of the best online marketing teams in the world. There is a pattern of
What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received
“WHO could possibly be against this?”, Mark Zuckerberg, Facebook’s boss, asked in an editorial in the Times of India on December 28th. The “this” in question is “Free Basics”, a programme that gives its users free access to Facebook and a handful of other online services on their smartphones in 36 poor
2015 saw some significant shifts in how local businesses used social media for marketing, many of which will continue in 2016. Below, I outline seven of the top trends taking place in social media and what local businesses can do to get their marketing message out using them. 1. Video
Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard business owners and marketers tell me, “I just don’t get Twitter.” In this article, I help you understand Twitter’s place in the marketing mix, first