It’s Valentine’s season again. That time of year when sparks fly and love fills in the air. In honor of the big “V” — and because I love any excuse to use a cheesy metaphor — it’s the perfect time for you to take stock of your online marketing and
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with. According to “Viewability: What Smart Marketers Need to Know”, a new guide on this topic from Quantcast,
While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’re still not getting it quite right. We know that ads are here for the foreseeable future – they support the free
The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Related: The Incredible Way Your Brain ‘Sees’ a Logo (Infographic) What this means is that buyers act in certain ways because they’rewired to do
There’s no doubt that 2015 was the year of Taylor Swift. Building off the success of her 1989 album release, Taylor’s world tour generated over $4 million per show — a small piece of her current empire. And that success rolls on: As the highest-earning musician in the world, Swift makes more than $1 million
WordPress 4.4.2, a security update for all versions, is now available for download. WordPress is recommending that everyone update their sites immediately. Two security issues were found in WordPress 4.4.1 and earlier, including possible SSRF for certain local URIs, and an open redirection attack. Since these types of things fall outside
According to a report in Forbes on Wednesday, Microsoft’s Bing search engine has shifted to a continuous development cycle, with the company stating its previous development cycle was hindering innovation. Previously, Bing’s code deployments could take up to a month or longer, which was the same case with software builds. This led to programmers
Company will cut 15 percent of workers, simplify offerings for users and advertisers. Yahoo announced Q4 and full-year revenues. While earnings per share were in-line with expectations, revenues (ex-TAC) were down 15 percent. As expected the company confirmed that it would lay off 15 percent of its workforce and also announced a
Twitter’s homepage has been updated on mobile and desktop versions to give not-logged-in users a taste of what’s new in their country. Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more than 100 million users worldwide and there are over 700 million snaps that are taken each day. Not bad for a social
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats. Mobile may have once been dismissed as a trend, but it’s clearly a tactic that’s here to stay, one so prevalent that it’s got
Lead generation is a pillar of a profitable business. What your business needs are clear sources that will generate more leads in activities you already engage in. You need to leverage channels greater than your own and find ways to build relationships. Let’s dive into six hidden gems you can start