This year brought plenty of opportunities for marketers, as evidenced in increasing digital ad budgets. Here’s a round-up of important industry stats in 2015, ranging from ad spend to video to social media marketing. Some of these stats (the records set by Alibaba and digital advertisers in the U.S.) pertain to
As you’re reading this, customers all over the world are spending millions of dollars online. It’s estimated that 2.5 billion people log onto the Internet every day. We live in the Information Age, which has created new opportunities to start or build a business using the power and reach of
Think about why you brush your teeth. You don’t do it because your teeth are brown and dirty. You do it preventatively. It’s a habit that’s good for you because it impacts your long-term health and the look of your smile. Now think what would happen if you waited until
Columnist Rob Rasko takes a look at how last year’s predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016. In December of 2014, AdMonsters partnered with The 614 Group (my employer) to conduct a publisher survey to gain insight into the
With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy, says columnist Joshua Reynolds. Microwave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific advances, but
It’s cliché to say that SEO is a changing field. By now, we all know that. Google’s world-dominating algorithm adjusts multiple times a day. Major algorithm updates make national headlines and spawn cottage industries and strategy shifts. What’s the obvious response to the ever-changing nature of SEO? The easy answer is
It is no secret that we live in a mobile world now. Over half of all online media is consumed via mobile devices. Sadly, many novice PPC advertisers aren’t prepared to take on mobile PPC, so they leave themselves open to unnecessary costs and poor user experiences. User behavior on
In his book Entrepreneur Magazine’s Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful “YouTubers” and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author walks you through
Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition. So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools,
As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”). I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines
Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a
There are many sectors and businesses that have seen huge change in the digital age but probably one of the most dramatic changes comes in the world of marketing where digital marketing and advertising technology is now the norm. The effect that is happening on media agency models, and the