Plugins are designed to enhance the many features of WordPress, but only one, JetPack, is developed by Automattic, the makers of WordPress. JetPack is a free plugin originally intended for sites running on the hosted WordPress.com platform. Later, it was released for the self-hosted WordPress.org CMS, which millions of businesses
The whole PPC experience is frustrating. You want to throw your coffee mug against the wall, but that type of behavior is frowned upon in your co-working space. Your cost per click is too high to ever be profitable–certainly much higher than you were led to believe it would be. You
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in people and gets them the share
Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. This month Amazon opened its first physical bookstore in Seattle’s University Village neighborhood. Many laughed at this move because it looks ironic for an online retailer to
I’ve been learning the ropes of social media marketing lately. A few days ago, my friend Brian Honigman, a marketer and social media analytics instructor at New York University, gave me access to his Socialbakers account. When I was playing around with this analytics platform, I found that three major
Let’s say you’re a newbie to the world of online sales and are looking to make money online, but you’re starting with a small startup budget. With the blinding wealth of information available for new business owners, knowing how to spend your limited funds can be a bit intimidating. Here
As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content is worth investing our time and money in that’s
Current Situation & Objective A cutting edge eDocument company engaged with TopRank Marketing to develop a content campaign targeting specific audiences in order to increase brand awareness. The goal of the campaign was to increase visibility of the brand as a leading alternative to Adobe products. This client sought to expand
Many businesses utilize website analytics to determine their site’s overall traffic and visitor count. Analytics can also include many other useful metrics — top ranking pages, popular landing pages, and visits from paid search and online advertising — data that is not only crucial for judging a site’s success but
What is the most effective channel and the best strategy to reach consumers in today’s market? According to research, email newsletters tailored for mobile is a recipe for success. A quick show of hands – or rather – a show of comments below; how many of you have clicked on
By denouncing the practice of opening on Thanksgiving, retailers are getting in the public’s good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Last month, REI announced that it would be closed on Black Friday, giving all 12,000 employees a paid day off. The outdoor brand’s
Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary. I recently read an article titled, “SEO Practices That Will Become Obsolete By The End Of 2016,” on (what is normally) a highly respected site. The author