It’s a trend you would have to be blind to have not realised – but a new report from Gartner says that digital marketing has now gone mainstream with 98% of marketers saying the world of online and offline marketing are merging. It may be an obvious statement but it
SEO audits. I love ’em and I hate them. There is nothing more gratifying than uncovering that one issue that’s keeping a client’s site from performing well. The downside is that it can be very time-consuming. Everyone has their own methods and checklist when doing an SEO audit. Sometimes we get into a
For the first time ever Google has released its Search Quality Evaluator guidelines and the result is 160 pages of SEO Gold. This release is now the most extensive, and arguably most insightful, look into how the Google algorithm works. Here is what you need to know. What Exactly are Google’s Search
If you’re curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the absolute best piece of advice we’ve found is to keep trying new things. Always be testing. Need inspiration? I’ve drummed up 30 new, small, and simple experiments and growth hacks you can
In short, yes! As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers.
It’s hard to imagine, but it was only a few years ago that Facebook started to auto-play videos in the newsfeed. Initially piloted as a more seamless way for users to engage with videos shared by their friends and favourite bands, videos for Facebook (and just about every other social
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update. Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I
You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, reporting solely on keywords devalues the marketer’s role and
Thanksgiving Day is quickly followed by a succession of shopping holiday marketing extravaganzas. There’s Black Friday to lure shoppers with early morning doorbuster sales; Small-Business Saturday to encourage consumers to shop local; Cyber Monday, when online retailers roll out their best ecommerce deals; and Giving Tuesday, when charities hope to
Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the list already. I write it anyway because I think it’s always good to have a refresher. If you pick up
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting opt-in email list growth. Here are
When you give a child a present, there’s a little more going on behind the scenes than when you give an adult a present. With a child, you have to think about the things they enjoy and what a suitable budget is – just as you do for an adult.