If you’re in the world of SEO, copywriting, or inbound marketing, it’s likely that you’ve already heard about Google’s release of the Search Quality Evaluator Guidelines in November 2015. Designed to help Google’s own site evaluators master their jobs and wade through Google’s complex ranking system, these search guidelines are 160 pages
Marketing is a practical necessity for all businesses — big, small, new or old. But, unlike other business needs that are fairly cut-and-dried (think accounting), marketing is a bit more qualitative in its approach. In fact, there are dozens, if not hundreds, of different strategies to choose from, and conflicting information can sometimes
It’s that time of year again, and I’m not just talking about the hustle and bustle of holiday shopping and ringing in the New Year. I’m talking about the thrill and stress of reflecting on one year and planning for another. For marketers, it’s crucial to spend time reviewing data from
The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. During a recent experiment, ConsumerAffairs created three sample review pages, with different star ratings and varying lengths of review content. The lowest rating was paired with
Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But why? The most shared branded video of 2015 was Android’s “Friends Furever,” in which Roger Miller sings the “Oo De Lally” song from Robin
There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference to the bottom line. Whether they’re looking for increased productivity, better customer service, easier billing, more professional looking content, or finding a tool that silently speeds up project completion,
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I’m doing until I’ve done it. I also seldom know what other writers are doing either. I recognize what I enjoy
Next year, 2016, is only a week away. Were you able to hit all of your goals in 2015? As New Year’s approaches, many people begin to review what they’ve been able to accomplish in the past year, and to think about what they want to see happen in the year ahead.
Let’s face reality — no one can satisfy all the people all the time. In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist
In this modern age of technology, you can’t let yourself get left behind if the people around you are improving and developing. Nowadays, everyone wants to keep going. They don’t have time to wait. Their busy schedule is their top priority. If your visitors’ expectations are not met, they will look
Copywriting is an art. One that many writers have managed to hone over years of dedication to the craft. Every copywriter has managed to come up with their own version of copywriting tips that enable them to create well-crafted content that gets the job done, whatever that job may be. Copywriting
Brands have shown that you don’t necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Star Wars was one of the themes of last week’s Tweets of the Week. It made sense that Target and Best Buy tweeted about the