The consumer landscape has changed considerably in recent years, with customer expectations reaching unprecedented heights, pushed along by the uptake of social media. Businesses and consumers alike have acknowledged this shift. Survey results released last week revealed that 82 per cent of U.S business leaders believe customers have higher expectations compared to
The internet is an unstoppable force. Last year, the U.S. marked a crucial milestone, when e-commerce sales surpassed the $300 billion mark for the first time. In Europe, meanwhile, online sales are predicted to rise by almost a fifth in 2015. Many factors are behind this continued growth – more
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize
Various articles have appeared recently discussing BOT traffic and how this type of traffic is a great danger to the integrity of online advertising. And it is true that BOT traffic is a real problem with an estimated 10-20% of all traffic being BOT (11% of online and 23% of
A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent following and your
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials
Marketers have invested heaps of time — and ad dollars — over the past few years trying to target millennials. Recently, though, our clients have begun asking us to help them wrap their minds around the mores of a new generation: “Gen Edge.” Who are they? And how do we
It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic. There have already been several announcements concerning new software, new ad platforms, new ‘blacklists’ and many other efforts made by a
The research is based on the data provided by Deloitte Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year,
For both video and display ads, “viewability” has become an important topic. Now that the Media Ratings Council (MRC) had released a standard for “viewability” —a video ad is considered viewable if half its pixels are on-screen for two seconds—publishers and advertisers are able to measure viewable impressions. Google has
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls? Looking at the top marketing channels driving calls, the study indicates that mobile search
When it comes to e-commerce, there are many good and evils you have to go through to find the perfect solution for you. Unfortunately, the best way to get to that solution is to test every individual piece and find the best one. Most of us don’t have the time