These observations are based on data collected via AppNexus’ advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. The ad tech business is naturally a forward-looking and future-oriented one. We’re all interested in the next big innovation around the corner because
In a note to advertisers on Wednesday, Google appeared to be instructing them how to bypass Apple’s new App Transport Security. However, the issue is complicated and won’t be resolved for some time. Here’ a 30,000 ft view. Website advertising on the Internet has become a complicated affair. By coincidence,
Content marketing has all the necessary ingredients to be called an investment. It’s a long-term strategy, it takes time to realize the return, and the goal is positive ROI. While there are a lot of strategies for making content effective, one of the less talked about topics is onboarding content
An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your
Today I’d like for you to take off your content marketing hat and put on a different kind of hat — your product hat. You’re likely already contributing to your company’s product in a very significant way— through the content you’re creating for an audience that’s hungry to learn about the product
If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull
We’ve all been there. You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have
Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process. The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to
You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. So in
A director of market intelligence at a Fortune 50 company called me last week. He wanted my advice about how to recharge the competitive intelligence process in his company. I have been getting more calls like that in the last six months than in the last decade. It seems that
Everyone says that a blog is essential for business growth, but anyone who’s ever been tasked with running one knows that it can be difficult to keep it going. The need to create new, original, and insightful content on a regular basis can be a hassle, but it’s an important
If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can’t upgrade your freemium base. Recent research from e-commerce provider