This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network – Facebook, Twitter, Pinterest and Snapchat – had something new to
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points
Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action
As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”). I’m not convinced
Many businesses utilize website analytics to determine their site’s overall traffic and visitor count. Analytics can also include many other useful metrics — top ranking pages, popular landing pages, and
Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy Advertisers are being kept in the dark about who is getting a share of their digital spend.