How to get a handle on a sea of data
Bring your data in-house and raise your internal analysis skills to fish a rich picture out of the data ocean. A man flyfishes in Cuba. Pick from your data smartly
Bring your data in-house and raise your internal analysis skills to fish a rich picture out of the data ocean. A man flyfishes in Cuba. Pick from your data smartly
Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy Advertisers are being kept in the dark about who is getting a share of their digital spend.
Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone
Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled
Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to
Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found. The Customer Communications Report 2015, from strategic multichannel consultancy Practicology