Marketing, News, Technology
How to get a handle on a sea of data
Bring your data in-house and raise your internal analysis skills to fish a rich picture out of the data ocean. A man flyfishes in Cuba. Pick from your data smartly
Advertisers need to regain power over programmatic trading
Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy Advertisers are being kept in the dark about who is getting a share of their digital spend.
