Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions. If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only
Google’s AdWords team announced they will now be offering 24-hour support on social media from Monday to Friday. Questions will be answered in English on Twitter, Google+, Facebook, and YouTube. Based on the back and forth communication on Twitter thus far, the team is quick to respond to questions, usually replying within
As a marketer, no time is like the present to ripen and boost your content strategy. As content marketing continues to grow and change, there are dozens of innovative, new content tactics developing that are proving to be very successful. Don’t miss out on some of the key ways that will
My company sells sales-and-marketing software technologies. Really good ones. Customer relationship management applications. Bulk email services. Quoting software. Mobile apps. Outbound and inbound lead, opportunity and campaign management tools. We also help implement these technologies by providing design, training, customization, integration and development services. All for an hourly fee, of
It’s Valentine’s season again. That time of year when sparks fly and love fills in the air. In honor of the big “V” — and because I love any excuse to use a cheesy metaphor — it’s the perfect time for you to take stock of your online marketing and
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with. According to “Viewability: What Smart Marketers Need to Know”, a new guide on this topic from Quantcast,
While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’re still not getting it quite right. We know that ads are here for the foreseeable future – they support the free
The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Related: The Incredible Way Your Brain ‘Sees’ a Logo (Infographic) What this means is that buyers act in certain ways because they’rewired to do
There’s no doubt that 2015 was the year of Taylor Swift. Building off the success of her 1989 album release, Taylor’s world tour generated over $4 million per show — a small piece of her current empire. And that success rolls on: As the highest-earning musician in the world, Swift makes more than $1 million
WordPress 4.4.2, a security update for all versions, is now available for download. WordPress is recommending that everyone update their sites immediately. Two security issues were found in WordPress 4.4.1 and earlier, including possible SSRF for certain local URIs, and an open redirection attack. Since these types of things fall outside
According to a report in Forbes on Wednesday, Microsoft’s Bing search engine has shifted to a continuous development cycle, with the company stating its previous development cycle was hindering innovation. Previously, Bing’s code deployments could take up to a month or longer, which was the same case with software builds. This led to programmers