Marketing, News
The hard truths about viewability
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must
Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?
Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been growing rapidly. Should Amazon fear their