The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points
It is no secret that we live in a mobile world now. Over half of all online media is consumed via mobile devices. Sadly, many novice PPC advertisers aren’t prepared
Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should
What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success. A
Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication