BOT Traffic is Out of Control
Various articles have appeared recently discussing BOT traffic and how this type of traffic is a great danger to the integrity of online advertising. And it is true that BOT
Various articles have appeared recently discussing BOT traffic and how this type of traffic is a great danger to the integrity of online advertising. And it is true that BOT
A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter,
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication
It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic. There
For both video and display ads, "viewability" has become an important topic. Now that the Media Ratings Council (MRC) had released a standard for "viewability" —a video ad is considered