In a note to advertisers on Wednesday, Google appeared to be instructing them how to bypass Apple's new App Transport Security. However, the issue is complicated and won't be resolved
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.) Instead,
Various articles have appeared recently discussing BOT traffic and how this type of traffic is a great danger to the integrity of online advertising. And it is true that BOT
A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter,
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication
It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic. There