As a marketer, no time is like the present to ripen and boost your content strategy. As content marketing continues to grow and change, there are dozens of innovative, new content
Twitter's homepage has been updated on mobile and desktop versions to give not-logged-in users a taste of what's new in their country. Not signed into Twitter? Not everyone is —
How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This study summarized
This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network – Facebook, Twitter, Pinterest and Snapchat – had something new to
“WHO could possibly be against this?”, Mark Zuckerberg, Facebook’s boss, asked in an editorial in the Times of India on December 28th. The “this” in question is “Free Basics”, a programme that
2015 saw some significant shifts in how local businesses used social media for marketing, many of which will continue in 2016. Below, I outline seven of the top trends taking