“WHO could possibly be against this?”, Mark Zuckerberg, Facebook’s boss, asked in an editorial in the Times of India on December 28th. The “this” in question is “Free Basics”, a programme that
Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also
Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action
It’s that time of year again, and I’m not just talking about the hustle and bustle of holiday shopping and ringing in the New Year. I’m talking about the thrill and
The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. During a recent experiment, ConsumerAffairs created
There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference to the bottom line. Whether they’re looking for increased