Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile
During a recent visit to a local flower shop, I visited with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search
Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question
It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions. If you
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. Often when auditing