Brands have shown that you don’t necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Star Wars was one of
This year brought plenty of opportunities for marketers, as evidenced in increasing digital ad budgets. Here’s a round-up of important industry stats in 2015, ranging from ad spend to video to
As you’re reading this, customers all over the world are spending millions of dollars online. It’s estimated that 2.5 billion people log onto the Internet every day. We live in
Columnist Rob Rasko takes a look at how last year's predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016. In December
With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy, says columnist Joshua Reynolds. Microwave ovens. Velcro. Viagra. These and many
It’s cliché to say that SEO is a changing field. By now, we all know that. Google’s world-dominating algorithm adjusts multiple times a day. Major algorithm updates make national headlines and