Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled
Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to
Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found. The Customer Communications Report 2015, from strategic multichannel consultancy Practicology
Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad; but then, it was a case of buying time on
Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause
These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. The ad tech