As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors,
Here’s why the Net Promoter Score remains a satisfaction metrics mainstay, and how it can be put to good use Brand advocates and ambassadors are invaluable these days, but it
Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire. Their study show that DMPs are becoming an essential
Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other
A lot of marketing advice is available online, some of it extremely helpful, some of it outright incorrect. The Internet can be a double-edged sword: Information is readily available and