You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure
Thanksgiving Day is quickly followed by a succession of shopping holiday marketing extravaganzas. There’s Black Friday to lure shoppers with early morning doorbuster sales; Small-Business Saturday to encourage consumers to
Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Earlier this month, I led a
When you give a child a present, there’s a little more going on behind the scenes than when you give an adult a present. With a child, you have to
Plugins are designed to enhance the many features of WordPress, but only one, JetPack, is developed by Automattic, the makers of WordPress. JetPack is a free plugin originally intended for