Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been growing rapidly. Should Amazon fear their
How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This study summarized
See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more. On February 7, two NFL teams will
It's time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how
We’re so used to seeing the big brands. We see their ad campaigns and outputs so often that we sometimes forget something really obvious: How did these big companies become big?