A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter,
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication
Marketers have invested heaps of time -- and ad dollars -- over the past few years trying to target millennials. Recently, though, our clients have begun asking us to help
It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic. There
The research is based on the data provided by Deloitte Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the
For both video and display ads, "viewability" has become an important topic. Now that the Media Ratings Council (MRC) had released a standard for "viewability" —a video ad is considered