Review stars don’t matter all that much [Study]
The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. During a recent experiment, ConsumerAffairs created
The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. During a recent experiment, ConsumerAffairs created
Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But why? The most shared
There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference to the bottom line. Whether they’re looking for increased
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know
Next year, 2016, is only a week away. Were you able to hit all of your goals in 2015? As New Year's approaches, many people begin to review what they've been able
Let’s face reality -- no one can satisfy all the people all the time. In business, this means an entrepreneur who never says no to any customer is doomed to a