Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire. Their study show that DMPs are becoming an essential
Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other
A lot of marketing advice is available online, some of it extremely helpful, some of it outright incorrect. The Internet can be a double-edged sword: Information is readily available and
Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled
Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to