If you follow digital marketing, Derek Halpern needs no introduction. The insightful, intelligent posts he publishes to his Social Triggerswebsite are so widely recognized that he’s able to boast of more than
Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Day event another record-breaker. Alibaba Singles Day,
Grab a slice of cake. You can now sing "Happy Birthday" without risking a lawsuit. A U.S. federal judge dismissed Warner/Chappell Music's copyright claim of the birthday tune and placed
Bring your data in-house and raise your internal analysis skills to fish a rich picture out of the data ocean. A man flyfishes in Cuba. Pick from your data smartly
Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy Advertisers are being kept in the dark about who is getting a share of their digital spend.
As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors,