Thanksgiving Day is quickly followed by a succession of shopping holiday marketing extravaganzas. There’s Black Friday to lure shoppers with early morning doorbuster sales; Small-Business Saturday to encourage consumers to
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to
Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. This month Amazon opened its
I've been learning the ropes of social media marketing lately. A few days ago, my friend Brian Honigman, a marketer and social media analytics instructor at New York University, gave
Starbucks, one of the largest and most visible corporations in the world, is again in the crosshairs of haters everywhere -- or at least on social media. Fresh off recent
Residents of Hong Kong are the ecommerce champions of the world. By far. The average consumer spends $2,868 per year online shopping in Hong Kong, according to data from the German