Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication
Marketers have invested heaps of time -- and ad dollars -- over the past few years trying to target millennials. Recently, though, our clients have begun asking us to help
It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic. There
For both video and display ads, "viewability" has become an important topic. Now that the Media Ratings Council (MRC) had released a standard for "viewability" —a video ad is considered
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But