Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found. The Customer Communications Report 2015, from strategic multichannel consultancy Practicology
Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad; but then, it was a case of buying time on
Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause
These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. The ad tech
In a note to advertisers on Wednesday, Google appeared to be instructing them how to bypass Apple's new App Transport Security. However, the issue is complicated and won't be resolved
Content marketing has all the necessary ingredients to be called an investment. It’s a long-term strategy, it takes time to realize the return, and the goal is positive ROI. While