Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies
This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network – Facebook, Twitter, Pinterest and Snapchat – had something new to
Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and
Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past couple of years, I have worked
What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news
2015 saw some significant shifts in how local businesses used social media for marketing, many of which will continue in 2016. Below, I outline seven of the top trends taking