Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying
During a recent visit to a local flower shop, I visited with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search
Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question
It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or
If you want to succeed live in life, you must overcome your biggest fears. Some fears hold us back more than others. The nasty ones are like straight-jackets that restrain
The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Related: The Incredible