Grab a slice of cake. You can now sing "Happy Birthday" without risking a lawsuit. A U.S. federal judge dismissed Warner/Chappell Music's copyright claim of the birthday tune and placed
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other
Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled
Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found. The Customer Communications Report 2015, from strategic multichannel consultancy Practicology
Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad; but then, it was a case of buying time on
If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way