Don’t stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process. The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to
You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. So in
A director of market intelligence at a Fortune 50 company called me last week. He wanted my advice about how to recharge the competitive intelligence process in his company. I have been getting more calls like that in the last six months than in the last decade. It seems that
Everyone says that a blog is essential for business growth, but anyone who’s ever been tasked with running one knows that it can be difficult to keep it going. The need to create new, original, and insightful content on a regular basis can be a hassle, but it’s an important
If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can’t upgrade your freemium base. Recent research from e-commerce provider
Let’s face it not many companies have a big budget for website design projects that don’t lead to new revenue. Yet so many companies spend boat loads of money on website redesign projects every 2 – 5 years that net them nothing. Certainly stranger things have happened I know, but I
The consumer landscape has changed considerably in recent years, with customer expectations reaching unprecedented heights, pushed along by the uptake of social media. Businesses and consumers alike have acknowledged this shift. Survey results released last week revealed that 82 per cent of U.S business leaders believe customers have higher expectations compared to
The internet is an unstoppable force. Last year, the U.S. marked a crucial milestone, when e-commerce sales surpassed the $300 billion mark for the first time. In Europe, meanwhile, online sales are predicted to rise by almost a fifth in 2015. Many factors are behind this continued growth – more
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize
Various articles have appeared recently discussing BOT traffic and how this type of traffic is a great danger to the integrity of online advertising. And it is true that BOT traffic is a real problem with an estimated 10-20% of all traffic being BOT (11% of online and 23% of
A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent following and your
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials