Today’s startup marketer may be aware that while creating a blog is an important first step in finding an audience, placing sponsored content in online publications can be an unrivaled catalyst for growing readership and finding qualified customers. Here’s how to find the right publishers, craft targeted content and track results:
Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to defend their positions, no matter how much opposition they take. A similar, impassioned fight is brewing in the world of
Major retailers are failing to capitalise on the opportunities offered by email marketing, a new six month study has found. The Customer Communications Report 2015, from strategic multichannel consultancy Practicology tracked the email newsletter activity of almost 100 retailers over a six month period and found several areas where big
Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad; but then, it was a case of buying time on the one or two commercial terrestrial channels and maybe of reiterating some messaging in direct mail, print and/or outdoor display.
Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery
These observations are based on data collected via AppNexus’ advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. The ad tech business is naturally a forward-looking and future-oriented one. We’re all interested in the next big innovation around the corner because
In a note to advertisers on Wednesday, Google appeared to be instructing them how to bypass Apple’s new App Transport Security. However, the issue is complicated and won’t be resolved for some time. Here’ a 30,000 ft view. Website advertising on the Internet has become a complicated affair. By coincidence,
Content marketing has all the necessary ingredients to be called an investment. It’s a long-term strategy, it takes time to realize the return, and the goal is positive ROI. While there are a lot of strategies for making content effective, one of the less talked about topics is onboarding content
An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your
Today I’d like for you to take off your content marketing hat and put on a different kind of hat — your product hat. You’re likely already contributing to your company’s product in a very significant way— through the content you’re creating for an audience that’s hungry to learn about the product
If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull
We’ve all been there. You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have