Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year’s Alibaba Singles Day event another record-breaker. Alibaba Singles Day, China’s 24-hour online shop-a-thon, has smashed all e-commerce shopping records after raking in US$14.3 billion in gross merchandise volume (GMV)
Each year, holiday marketing seems to start earlier and earlier – but is it too early? Use this guide to determine when to start your email, social and search this holiday season. Many marketers consider the moment that Halloween ends as the unofficial start of the holiday season – but
Grab a slice of cake. You can now sing “Happy Birthday” without risking a lawsuit. A U.S. federal judge dismissed Warner/Chappell Music’s copyright claim of the birthday tune and placed “Happy Birthday to You” into public domain on Tuesday. The company has been enforcing the copyright since 1988, when it
Where do you see yourself in five years? Will you be a workaholic on Wall Street, living the simple life in America’s heartland or will you be a successful entrepreneur with a million-dollar business? If you are reading this article, I am guessing your answer is the latter. While trendy
Bring your data in-house and raise your internal analysis skills to fish a rich picture out of the data ocean. A man flyfishes in Cuba. Pick from your data smartly to get the most out of a sea of noise. Photograph: Alamy In today’s world, one thing that marketers are
Digital advertising can be can be woefully ineffective and inefficient. Photograph: Cultura Creative/Alamy Advertisers are being kept in the dark about who is getting a share of their digital spend. More transparency is needed. When it comes to marketing technology, the events industry is the place to be. This year
As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business,
Here’s why the Net Promoter Score remains a satisfaction metrics mainstay, and how it can be put to good use Brand advocates and ambassadors are invaluable these days, but it can be tough for marketers to determine which customers truly are satisfied and loyal enough to publicly sing a brand’s
Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire. Their study show that DMPs are becoming an essential tool – rather than an early adopter advantage – for marketers who want to better organise, make sense of and
Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone society’ according to Ofcom’s 2015 Communications Market Report, which recorded that 33 per cent of internet users see their smartphone
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the
A lot of marketing advice is available online, some of it extremely helpful, some of it outright incorrect. The Internet can be a double-edged sword: Information is readily available and easy to access, but not all of it is good advice. To begin to address that problem, I took five popular