Current Situation & Objective A cutting edge eDocument company engaged with TopRank Marketing to develop a content campaign targeting specific audiences in order to increase brand awareness. The goal of the campaign was to increase visibility of the brand as a leading alternative to Adobe products. This client sought to expand
Many businesses utilize website analytics to determine their site’s overall traffic and visitor count. Analytics can also include many other useful metrics — top ranking pages, popular landing pages, and visits from paid search and online advertising — data that is not only crucial for judging a site’s success but
What is the most effective channel and the best strategy to reach consumers in today’s market? According to research, email newsletters tailored for mobile is a recipe for success. A quick show of hands – or rather – a show of comments below; how many of you have clicked on
By denouncing the practice of opening on Thanksgiving, retailers are getting in the public’s good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Last month, REI announced that it would be closed on Black Friday, giving all 12,000 employees a paid day off. The outdoor brand’s
Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary. I recently read an article titled, “SEO Practices That Will Become Obsolete By The End Of 2016,” on (what is normally) a highly respected site. The author
On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site. Web designers and engineers love Ajax for building
Starbucks, one of the largest and most visible corporations in the world, is again in the crosshairs of haters everywhere — or at least on social media. Fresh off recent controversies, such as last year’s pumpkin spice controversy or this year’s widely criticized RaceTogether campaign, the newest dissension seems to be far less
Nearly a quarter, 23 percent, of Americans worked from home in 2014, according to a recent Bureau of Labor Statistics survey. If you’re one of the lucky few that enjoys the ability to work from anywhere you like, the following tools will help keep you productive — no matter where you are: 1.
Today, brands are facing enormous pressure to produce a quantity of quality content on a consistent basis. Unfortunately, resources and budgets often don’t support that need. One area that many companies are still investing in is sending team members to industry events. Not only are these events full of valuable information, but they present
Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip. Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and
Residents of Hong Kong are the ecommerce champions of the world. By far. The average consumer spends $2,868 per year online shopping in Hong Kong, according to data from the German statistics firm Statista. The country next in line for the most online spending is Norway, with an average of $2,448
If you follow digital marketing, Derek Halpern needs no introduction. The insightful, intelligent posts he publishes to his Social Triggerswebsite are so widely recognized that he’s able to boast of more than 300,000 subscribers who anxiously await his updates. But I wanted to know more about him than just the stats of his