You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, reporting solely on keywords devalues the marketer’s role and
Thanksgiving Day is quickly followed by a succession of shopping holiday marketing extravaganzas. There’s Black Friday to lure shoppers with early morning doorbuster sales; Small-Business Saturday to encourage consumers to shop local; Cyber Monday, when online retailers roll out their best ecommerce deals; and Giving Tuesday, when charities hope to
Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the list already. I write it anyway because I think it’s always good to have a refresher. If you pick up
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting opt-in email list growth. Here are
When you give a child a present, there’s a little more going on behind the scenes than when you give an adult a present. With a child, you have to think about the things they enjoy and what a suitable budget is – just as you do for an adult.
Plugins are designed to enhance the many features of WordPress, but only one, JetPack, is developed by Automattic, the makers of WordPress. JetPack is a free plugin originally intended for sites running on the hosted WordPress.com platform. Later, it was released for the self-hosted WordPress.org CMS, which millions of businesses
The whole PPC experience is frustrating. You want to throw your coffee mug against the wall, but that type of behavior is frowned upon in your co-working space. Your cost per click is too high to ever be profitable–certainly much higher than you were led to believe it would be. You
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in people and gets them the share
Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. This month Amazon opened its first physical bookstore in Seattle’s University Village neighborhood. Many laughed at this move because it looks ironic for an online retailer to
I’ve been learning the ropes of social media marketing lately. A few days ago, my friend Brian Honigman, a marketer and social media analytics instructor at New York University, gave me access to his Socialbakers account. When I was playing around with this analytics platform, I found that three major
Let’s say you’re a newbie to the world of online sales and are looking to make money online, but you’re starting with a small startup budget. With the blinding wealth of information available for new business owners, knowing how to spend your limited funds can be a bit intimidating. Here
As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content is worth investing our time and money in that’s