Let’s face reality — no one can satisfy all the people all the time. In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist
In this modern age of technology, you can’t let yourself get left behind if the people around you are improving and developing. Nowadays, everyone wants to keep going. They don’t have time to wait. Their busy schedule is their top priority. If your visitors’ expectations are not met, they will look
Copywriting is an art. One that many writers have managed to hone over years of dedication to the craft. Every copywriter has managed to come up with their own version of copywriting tips that enable them to create well-crafted content that gets the job done, whatever that job may be. Copywriting
Brands have shown that you don’t necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Star Wars was one of the themes of last week’s Tweets of the Week. It made sense that Target and Best Buy tweeted about the
This year brought plenty of opportunities for marketers, as evidenced in increasing digital ad budgets. Here’s a round-up of important industry stats in 2015, ranging from ad spend to video to social media marketing. Some of these stats (the records set by Alibaba and digital advertisers in the U.S.) pertain to
Unless you are socially inept, the wow-factor is what you’re looking for when you give your holiday gifts. That perfect present that makes the recipient pause and say, “Wow!” But with a cornucopia of choices—including a seemingly endless stream of online offers — you need to consider what your gift
As you’re reading this, customers all over the world are spending millions of dollars online. It’s estimated that 2.5 billion people log onto the Internet every day. We live in the Information Age, which has created new opportunities to start or build a business using the power and reach of
Think about why you brush your teeth. You don’t do it because your teeth are brown and dirty. You do it preventatively. It’s a habit that’s good for you because it impacts your long-term health and the look of your smile. Now think what would happen if you waited until
Columnist Rob Rasko takes a look at how last year’s predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016. In December of 2014, AdMonsters partnered with The 614 Group (my employer) to conduct a publisher survey to gain insight into the
With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy, says columnist Joshua Reynolds. Microwave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific advances, but
It’s cliché to say that SEO is a changing field. By now, we all know that. Google’s world-dominating algorithm adjusts multiple times a day. Major algorithm updates make national headlines and spawn cottage industries and strategy shifts. What’s the obvious response to the ever-changing nature of SEO? The easy answer is
It is no secret that we live in a mobile world now. Over half of all online media is consumed via mobile devices. Sadly, many novice PPC advertisers aren’t prepared to take on mobile PPC, so they leave themselves open to unnecessary costs and poor user experiences. User behavior on