Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also grew significantly from 2014 (59 percent), though perhaps not as much as one might have anticipated. According to online measurement
As virtual reality (VR) becomes more accessible, it’s getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in Vegas makes us think that it could, but industry experts see both sides. With Facebook’s Oculus Rift finally available to preorder, virtual reality is the
Native apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing thanks to HTML5 and the evolution of the web-based app. The advantages of mobile-friendly web in terms of greater reach, accessibility from multiple device types and benefiting
Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action button to promoted tweets inviting people to tweet with the business using a customizable hashtag. Tapping the call to action
If you’re in the world of SEO, copywriting, or inbound marketing, it’s likely that you’ve already heard about Google’s release of the Search Quality Evaluator Guidelines in November 2015. Designed to help Google’s own site evaluators master their jobs and wade through Google’s complex ranking system, these search guidelines are 160 pages
Marketing is a practical necessity for all businesses — big, small, new or old. But, unlike other business needs that are fairly cut-and-dried (think accounting), marketing is a bit more qualitative in its approach. In fact, there are dozens, if not hundreds, of different strategies to choose from, and conflicting information can sometimes
It’s that time of year again, and I’m not just talking about the hustle and bustle of holiday shopping and ringing in the New Year. I’m talking about the thrill and stress of reflecting on one year and planning for another. For marketers, it’s crucial to spend time reviewing data from
The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. During a recent experiment, ConsumerAffairs created three sample review pages, with different star ratings and varying lengths of review content. The lowest rating was paired with
Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But why? The most shared branded video of 2015 was Android’s “Friends Furever,” in which Roger Miller sings the “Oo De Lally” song from Robin
There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference to the bottom line. Whether they’re looking for increased productivity, better customer service, easier billing, more professional looking content, or finding a tool that silently speeds up project completion,
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I’m doing until I’ve done it. I also seldom know what other writers are doing either. I recognize what I enjoy
Next year, 2016, is only a week away. Were you able to hit all of your goals in 2015? As New Year’s approaches, many people begin to review what they’ve been able to accomplish in the past year, and to think about what they want to see happen in the year ahead.