Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more than 100 million users worldwide and there are over 700 million snaps that are taken each day. Not bad for a social
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats. Mobile may have once been dismissed as a trend, but it’s clearly a tactic that’s here to stay, one so prevalent that it’s got
Lead generation is a pillar of a profitable business. What your business needs are clear sources that will generate more leads in activities you already engage in. You need to leverage channels greater than your own and find ways to build relationships. Let’s dive into six hidden gems you can start
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing
In today’s special edition of Marketing Nerds, Executive Editor Kelsey Jones talks with GoDaddy‘s VP of Engineering, Charles Beadnall, and SVP of Domains, Mike McLaughlin, about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to help their end users. Here are a few
You may have noticed that when searching for a term or asking a question on Google, you receive not only a list of search results, but also an informational box at the top of the page that displays a quick answer to your question or a description of your search
Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been growing rapidly. Should Amazon fear their entry into the global ecommerce market? Like most U.S. companies who are leading the way in their own field, Amazon has been
How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This study summarized 23 “conversion lift” studies – which are Facebook’s bid to provide the digital ad business with a more holistic alternative
See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more. On February 7, two NFL teams will take the field to battle it out on the most-watched sports night of the year, but marketers know where the
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! There’s never a bad time to look for efficiencies within your account. Of
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers
We’re so used to seeing the big brands. We see their ad campaigns and outputs so often that we sometimes forget something really obvious: How did these big companies become big? Related: With Orgying Models and Public Breastfeeding, Are Equinox’s Latest Ads a Desperate Ploy or Pure Genius? Sure, many of them