A study was recently published by SimilarWeb detailing the top 10 sites that grew their organic search traffic in 2015 compared to 2014. Roy Hinkis of SimilarWeb explains the study’s methodology: “To determine the biggest winners in year-over-year search growth we looked at the top 10,000 sites, judged by volume of traffic
Everyone knows the importance of search engine optimization. There are millions of pages on the web devoted to explaining the methodology necessary to increase traffic to a website. The real shame is many sites that are successful in driving traffic are failing at maximizing the revenue potential. Don’t be that guy.
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to do more with less in terms of both time and money resources, but also looking to monetize customer interactions.
Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a very special day added due to the Gregorian calendar’s disparity with the solar system. Zappos is moving to make
We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful
Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s important to invest in a well designed mobile marketing strategy, which can
During a recent visit to a local flower shop, I visited with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search marketing too intimidating due to so much industry jargon. This article covers some of the basic search and website terms
Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question came from a reader about whether or not Facebook counts as a blog. In my response, which you can read here,
It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this
If you want to succeed live in life, you must overcome your biggest fears. Some fears hold us back more than others. The nasty ones are like straight-jackets that restrain our abilities, making our dreams an impossibility. To be successful, you need to confront them head on. Here are seven
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions. If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only