In short, yes! As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many
It’s hard to imagine, but it was only a few years ago that Facebook started to auto-play videos in the newsfeed. Initially piloted as a more seamless way for users
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it's the result of an algorithm update. Predicting why organic traffic
You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure
Thanksgiving Day is quickly followed by a succession of shopping holiday marketing extravaganzas. There’s Black Friday to lure shoppers with early morning doorbuster sales; Small-Business Saturday to encourage consumers to
Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the