Brands have shown that you don’t necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Star Wars was one of
This year brought plenty of opportunities for marketers, as evidenced in increasing digital ad budgets. Here’s a round-up of important industry stats in 2015, ranging from ad spend to video to
Unless you are socially inept, the wow-factor is what you’re looking for when you give your holiday gifts. That perfect present that makes the recipient pause and say, “Wow!” But
As you’re reading this, customers all over the world are spending millions of dollars online. It’s estimated that 2.5 billion people log onto the Internet every day. We live in
Think about why you brush your teeth. You don’t do it because your teeth are brown and dirty. You do it preventatively. It’s a habit that’s good for you because
Columnist Rob Rasko takes a look at how last year's predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016. In December