Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29,
We're sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we're sharing
Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile
During a recent visit to a local flower shop, I visited with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search
Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question
It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or