Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and turn into gold. But wouldn’t it be nice if
Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past couple of years, I have worked with over 6000 businesses and some of the best online marketing teams in the world. There is a pattern of
What was highly speculated to be a Penguin update over the weekend was actually just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received
“WHO could possibly be against this?”, Mark Zuckerberg, Facebook’s boss, asked in an editorial in the Times of India on December 28th. The “this” in question is “Free Basics”, a programme that gives its users free access to Facebook and a handful of other online services on their smartphones in 36 poor
2015 saw some significant shifts in how local businesses used social media for marketing, many of which will continue in 2016. Below, I outline seven of the top trends taking place in social media and what local businesses can do to get their marketing message out using them. 1. Video
Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard business owners and marketers tell me, “I just don’t get Twitter.” In this article, I help you understand Twitter’s place in the marketing mix, first
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent. What’s more interesting than the
Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also grew significantly from 2014 (59 percent), though perhaps not as much as one might have anticipated. According to online measurement
As virtual reality (VR) becomes more accessible, it’s getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in Vegas makes us think that it could, but industry experts see both sides. With Facebook’s Oculus Rift finally available to preorder, virtual reality is the
Native apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing thanks to HTML5 and the evolution of the web-based app. The advantages of mobile-friendly web in terms of greater reach, accessibility from multiple device types and benefiting
Twitter launched a new ad unit today designed to drive more back and forth conversation between businesses and Twitter users. These appropriately titled ‘conversational ads’ work by appending a call to action button to promoted tweets inviting people to tweet with the business using a customizable hashtag. Tapping the call to action
If you’re in the world of SEO, copywriting, or inbound marketing, it’s likely that you’ve already heard about Google’s release of the Search Quality Evaluator Guidelines in November 2015. Designed to help Google’s own site evaluators master their jobs and wade through Google’s complex ranking system, these search guidelines are 160 pages